PARAMOUNT+ “HAIL PATRICK”

This was our third adventure into the eccentric world of the Paramount Mountain and yet another fantastic collaboration with Director David Shane and O Positive.

The commercial was shot entirely on a grey screen stage and brought together a combination of 2D and 3D animation with live-action performances. Beloved animated characters and iconic live-action stars were seamlessly integrated into a fully CG environment. The entire backdrop, including a meticulously sculpted wall, was crafted in 3D to create a dynamic and unpredictable pursuit through a world as eccentric as the story itself.

Managing the live-action elements posed unique challenges; Actors were filmed separately across different times and locations - including Los Angeles, Miami, and New York. Parliament’s VFX team ensured the performances appeared cohesive, as if everyone had shared the same space and energy. In addition to synchronizing live-action performances, Parliament focused on blending animated characters with the live-action world, which required precise compositing and lighting integration to unify the look and feel of the final scenes.