PELLA “Make Life Brighter”

Tasked with showcasing the performance and durability of Pella’s window products across extreme weather conditions, Parliament partnered with creative agency singlethread and director Charlie di Placido to conjure an immersive, photoreal world… and bring CG weather wonders to the latest Pella brand campaign for the company’s 100th anniversary.

From torrential rain to delicate snowfall, dramatic lightning strikes to sun-drenched warmth and even powerful gusts of wind - Pella’s new brand campaign highlights a series of magical realism moments, following young talent Zoey Zanai as she appears to control the weather from inside her home. As she moves from room to room, the changing weather conditions mirror her actions, creating an enchanting visual narrative. 

The backdrop of the iconic Missy Elliott track "The Rain (Supa Dupa Fly)" amplifies the energy of the piece, with fresh choreography crafted to complement the transitions between weather shifts.  Zoey’s movements, alongside the evolving conditions outside, emphasize Pella’s promise to keep homes protected and comfortable, no matter the elements. Every environmental element seen on screen was meticulously designed and rendered by Parliament’s VFX team. In this digital universe, the result is a seamless blend of photo real weather that highlights the resilience and performance of Pella’s window technology across all climates.

“I've produced a fair amount of productions requiring visual effects over the years, but what we needed to achieve for our ambitious Pella concept was on another level. The incredibly talented team at Parliament carefully considered every detail, every nuance to bring the magical realism we had been envisioning to life.  Parliament exceeded our expectations, playing a huge role in the success of this campaign that has the industry buzzing!”

- Marni Beardsley, Executive Creative Producer