Matthew McConaughey turns a travel nightmare into an AI win in the latest installment of Salesforce’s Agentforce campaign

Parliament once again teamed up with their amazing partners at Salesforce and directors Speck + Gordon for Super Bowl LIX, broadcasting not 1 but 2 commercials featuring Matthew McConaughey. The spots are a continuations of Salesforce’s “Ask more from AI” campaign, which launched last year.

While “Dining Alfiasco” shows MM caught in the pouring rain with a meal he didn’t want, Gate Agent has him energetically navigating Heathrow Terminal 2.

To bring this vision to life, directors Speck + Gordon filmed the talent in Austin, TX on a void-like soundstage, incorporating select props to enhance the setting.

Following the shoot, the team at Parliament traveled to Heathrow to capture background plates that aligned seamlessly with the narrative of the edit. Our group of highly experienced artists then employed advanced compositing techniques, skillfully merging both worlds to create a visually cohesive and immersive experience.